Basic Block and Hardscape Sales Course

New to the industry? This course is for you.

The NCMA Basic Block and Hardscape Sales Course is designed for sales personnel in the industry less that three years and focuses on sales training and technical information to make you a resource for your customers. Some family-owned companies have had three generations attend this long-running course. Take this opportunity to expand your knowledge and skills in the concrete masonry and hardscape industry.

The program will focus on relationships and negotiating skills, targeting customers and marketing strategies as well as system attributes. Industry experts will share vital information about trends in the manufactured concrete masonry and hardscape market and how to effectively educate and influence key professional contacts.

Course Competencies

• Customer relations
• Sales skills
Basic negotiation process
• Communicate masonry attributes to key accounts
• Product and system characteristics
• Successful marketing techniques using new resources
• Interactive discussions for real life sales and jobsite scenarios

For more information contact Clare Ramminger.





Tuition is $595 for NCMA Members, $1,095 for non members
Tuition fee covers reference and handout materials, coffee breaks, lunches and networking event. Transportation, lodging, other meals and hotel charges are the responsibility of each registrant.

Discount available to 3 or more registrants from the same company (Discount available to NCMA members only)

Cancellation Policy:  Students cancelling less than 3 weeks prior to the course will be refunded 50% of the tuition only.


In an effort to insure the same basic level of knowledge all participants will be assigned several perquisite online courses to finish prior to attending the class.  NCMA will issue a coupon code for participants to complete modules on Level 1 of NCMA EDU online free.

Please bring laptop or tablet to class with you for interactive activity sessions.



Registration is not open at this time.

For any questions, please email Mahsheed Ferdowsyan or call 571-224-0938.