EDUCATION

Basic Block and Hardscape Sales Course

New to the industry? This course is for you.

The NCMA Basic Block and Hardscape Sales Course is designed for sales personnel in the industry less that three years and focuses on sales training and technical information to make you a resource for your customers. Some family-owned companies have had three generations attend this long-running course. Take this opportunity to expand your knowledge and skills in the concrete masonry and hardscape industry.

The program will focus on relationships and negotiating skills, targeting customers and marketing strategies as well as system attributes. Industry experts will share vital information about trends in the manufactured concrete masonry and hardscape market and how to effectively educate and influence key professional contacts.

Course Competencies

• Customer relations
• Sales skills
Basic negotiation process
• Communicate masonry attributes to key accounts
• Product and system characteristics
• Successful marketing techniques using new resources
• Interactive discussions for real life sales and jobsite scenarios

For more information contact Clare Ramminger.

NEXT CLASS - Virtual every Wednesday from September 30 to November 18, 2020

Details

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Tuition:

Tuition is $250 for NCMA Members, $500 for non members
Tuition fee covers reference and handout materials as well as prerequisite online courses.

Discount available to 3 or more registrants from the same company (Discount available to NCMA members only)

Prerequisite:

In an effort to insure the same basic level of knowledge all participants will be assigned several perquisite online courses to finish prior to attending the class.  NCMA will issue a coupon code for participants to complete modules on Level 1 of NCMA EDU online free.

 

Course Schedule

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This course consists of a series of online sessions with live subject matter experts. Opportunities will also be provided for networking and group collaboration. Sessions will be held using the schedule below via Zoom.

  • September 30, 2020 – 3:00 – 5:00 ET
  • October 7, 2020 – 3:00 – 5:00 ET
  • October 7, 2020 – 5:30 – 6:30 ET – Networking Event
  • October 14, 2020 – 3:00 – 5:00 ET
  • October 21, 2020 – 3:00 – 5:00 ET
  • October 28, 2020 – 3:00 – 5:00 ET
  • November 4, 2020 – 3:00 – 5:00 ET
  • November 11, 2020 – 3:00 – 5:00 ET
  • November 18, 2020 – 3:00 – 5:00 ET

Course Syllabus

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Click here for a downloadable version of the syllabus.

September 30, 2020 – 3:00 – 5:00 ET

  • Welcome & Introductions
  • ASTM Standards, Manufacturing Materials, and How They Relate to Sales – Nicholas Lang, PE, NCMA Vice President of Business Development
  • Basic Selling and Communication Skills (Part 1) – Ed Fioroni, Vice President Sales, Keystone Hardscapes/Pavestone

October 7 – 3:00 – 5:00 ET

  • Marketing Concrete Masonry as a System (Part 1) – Nicholas Lang PE, NCMA VP Business Development
    • Basic Properties, Construction Topics, System Attributes

October 7 – 5:30 – 6:30 ET

  • Networking Event

October 14 – 3:00 – 5:00 ET

  • Marketing Concrete Masonry as a System (Part 2) – Nicholas Lang PE, NCMA VP Business Development
    • Assembly Considerations, Jobsite Issues, Competing Systems

October 21 – 3:00 – 5:00 ET

  • Basic Selling and Communication Skills (Part 2) – Ed Fioroni, Vice President Sales, Keystone Hardscapes/Pavestone

October 28 – 3:00 – 5:00 ET

  • Marketing Hardscape Products – Segmental Retaining Walls – Chris Ebbeson, Commercial Sales Manager, Jewell an Oldcastle Company

November 4 – 3:00 – 5:00 ET

  • Marketing Manufactured Stone Veneer – Nicholas Lang PE, NCMA VP Business Development
  • NCMA Software Demonstrations – Nicholas Lang PE, NCMA VP Business Development

November 11 – 3:00 – 5:00 ET

  • Basic Selling and Communication Skills (Part 3) – Ed Fioroni, Vice President Sales, Keystone Hardscapes/Pavestone

November 18 3:00 – 5:00 ET

  • Resource Toolkit – Interactive Session – Nicholas Lang PE, NCMA VP Business Development

Registration

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Click here to register.

For any questions, please email Mahsheed Ferdowsyan or call 571-224-0938.