Basic Block and Hardscape Sales Course

New to the industry? This course is for you.

The CMHA Basic Block and Hardscape Sales Course is designed for sales personnel in the industry less than three years and focuses on sales training and technical information to make you a resource for your customers. Some family-owned companies have had three generations attend this long-running course. Take this opportunity to expand your knowledge and skills in the concrete masonry and hardscape industry.

The program will focus on relationships and negotiating skills, targeting customers and marketing strategies as well as system attributes. Industry experts will share vital information about trends in the manufactured concrete masonry and hardscape market and how to effectively educate and influence key professional contacts.

Learning Objectives

• Customer relations

Basic negotiation process
• Communicate masonry attributes to key accounts
• Product and system characteristics
• Successful marketing techniques using new resources
• Interactive discussions for real life sales and jobsite scenarios

For more information contact Lee Krinzman.






Tuition is $700 for CMHA Members, $1,400 for non members
Tuition fee covers reference and handout materials as well as prerequisite online courses.

Discount available to 3 or more registrants from the same company (Discount available to CMHA members only)


All registrants will be assigned several prerequisite online courses to finish prior to attending the course. CMHA will issue a coupon code for participants to complete modules on Level I of NCMA EDU online free.

Course Schedule


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Course Syllabus


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For any questions, please email Lee Krinzman or call 703-657-6897.

Hotel and Course Venue


The Basic Block and Hardscapes Sales Course is being offered at CMHA headquarters in Herndon, Virginia. The address is:

13750 Sunrise Valley Drive
Herndon, VA 20171

CMHA has negotiated room rates at the Hyatt Regency Dulles, which is conveniently located in walking distance to CMHA Headquarters.

Book a room here.

More information on hotel room and booking can be found here.